Multi-touch
Attribute revenue to the full path, not the ad platform.
Horrazon reconciles paid, owned, and lifecycle touchpoints into a single identity graph so you can compare models, publish an executive definition of ROAS, and feed the same metrics into automation.
Capabilities
What you can model
Rule-based and data-driven models run on the same normalized fact tables—so switching models is an analytical choice, not a re-implementation project.
- Seven standard model families plus workspace-specific weighting and holdout calibration
- Fractional credit across Meta, Google, TikTok, Pinterest, lifecycle, and offline conversions
- Server-side collection with first-party domains, consent mode, and event-level QA tooling
“We stopped exporting five different platform CSVs. Horrazon is the one place finance and growth sign off on the same numbers.”
— VP Growth, omnichannel retailEvaluate on your data
Connect read-only integrations, compare models side by side, and export a methodology appendix for your next board cycle.