Incrementality

Model the market, not just the dashboard.

Blend long-run priors with weekly spend and revenue pulses to estimate true incremental contribution—even when channels overlap and seasonality swings hard.

Designed for operators

MMM outputs feed directly into Budget Optimizer scenarios so you can simulate reallocations with confidence intervals, not single-point guesses.

Weekly refresh cadence with stability diagnostics
Scenario planning: “What if we shift 10% from TikTok to Meta?”
Documentation your CFO can audit

Combine MMM with MTA

Use MMM for strategic guardrails and multi-touch paths for weekly tactical decisions—both live in one workspace.

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