Creative analytics

Know which concepts earn their spend.

Horrazon clusters creative DNA—visual motifs, copy angles, offers—and maps each cluster to incremental ROAS, retention, and payback so your studio ships winners faster.

Capabilities

Automatic fatigue curves with recommended refresh windows
Hook and CTA-level performance with statistical lift vs. account baseline
Cross-brand benchmarks for agencies (privacy-preserving cohorts)

Pair creative with attribution

Creative Intelligence shares the same identity layer as Multi-Touch Attribution—no duplicate pixels or conflicting metrics.

Explore attribution