Attribution · incrementality · automation

Measure what converts.
Attribute every touchpoint.
Automate what scales.

Horrazon unifies multi-touch attribution, incrementality modeling, and creative analytics with governed automation—so growth, finance, and data teams align on one operational view of performance.

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12,000+ brands trust Horrazon
★★★★★ 4.9/5 across 800+ reviews
app.horrazon.com / attribution / overview
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Overview
Attribution
Creative Intel
Budget Optimizer
Channels
Meta Ads
Google Ads
TikTok Ads
Klaviyo
Automation
Workflows
Alerts
Reports
Multi-Touch Attribution — Last 30 Days
Apr 18 – May 18, 2026
Meta
4.2x
$142K revenue
↑ 18% vs prev period
Google
3.7x
$98K revenue
↑ 6% vs prev period
TikTok
2.1x
$47K revenue
↓ 4% vs prev period
Blended
3.6x
$287K total
↑ 11% vs prev period
Revenue Attribution by Channel ↑ 11%
Touchpoint Distribution
Meta Ads
49%
Google
34%
TikTok
17%
AI TikTok ROAS dropped 4% — your top 3 creatives are fatigued (7+ days at scale). Recommend pausing and pushing 2 new UGC hooks currently in testing. Reallocating $8K/week to Meta Prospecting could yield +$24K incremental revenue.
Connects with your entire stack
📘 Meta Ads✦ 🔵 Google Ads✦ 🎵 TikTok Ads✦ 🛍️ Shopify✦ 🟢 Klaviyo✦ 🛒 WooCommerce✦ 👻 Snapchat Ads✦ ▶ YouTube Ads✦ 📌 Pinterest Ads✦ 🏪 BigCommerce✦ 📊 Google Analytics✦ 📧 Attentive✦ 📘 Meta Ads✦ 🔵 Google Ads✦ 🎵 TikTok Ads✦ 🛍️ Shopify✦ 🟢 Klaviyo✦ 🛒 WooCommerce✦ 👻 Snapchat Ads✦ ▶ YouTube Ads✦ 📌 Pinterest Ads✦ 🏪 BigCommerce✦ 📊 Google Analytics✦ 📧 Attentive✦
$3.8B+
Ad Spend Analyzed
Across all channels & platforms
37%
Avg. ROAS Improvement
Within first 90 days on platform
200+
Native Integrations
Plug in your entire tech stack
12K+
Brands & Agencies
From DTC startups to enterprise
Platform Capabilities

One platform.
Infinite clarity on your ads.

Horrazon replaces your fragmented stack of attribution tools, spreadsheets, and guesswork with a single intelligent system — connecting every dollar spent to every dollar earned.

🎯

Multi-Touch Attribution

Go beyond last-click. Horrazon's fractional attribution engine distributes credit across every touchpoint — Meta, Google, TikTok, email, organic — so you know exactly what's driving revenue.

7 Attribution Models
🧠

AI Creative Intelligence

Identify winning hooks, fatigued creatives, and untested angles automatically. Our AI analyzes scroll depth, thumbstop rate, and downstream ROAS to tell you exactly which creatives to scale or kill.

GPT-4 Powered
📊

Media Mix Modeling

Run enterprise-grade MMM without a data science team. Horrazon models the incremental impact of every channel — including offline, influencer, and dark social — and tells you where to shift budget.

ML-Powered
⚡

Business Automation Engine

Stop doing manually what AI can do instantly. Build no-code workflows that auto-pause underperforming ads, reallocate budgets, trigger Klaviyo flows, and send Slack alerts — all rules-driven.

No-Code Workflows
📡

Cross-Platform Sync

Works with Shopify, WooCommerce, BigCommerce, and custom stacks. Server-side pixel tracking ensures 100% conversion capture post-iOS 17 and cookie restrictions — without relying on browser signals.

Platform-Agnostic
🔮

Predictive Budget Optimizer

AI simulates "what-if" budget scenarios before you commit spend. See projected ROAS, revenue lift, and marginal returns by channel — then execute reallocation in one click directly from the dashboard.

Predictive AI
Why Horrazon

Beyond attribution.
Built for operators.

Triple Whale is great for Shopify-only teams. Northbeam is powerful but costs $12K+/year and requires data analysts. Horrazon is built for ambitious brands who need both depth and simplicity — at a price that scales with them.

01

Platform-Agnostic Attribution You Can Trust

Unlike Triple Whale (Shopify only), Horrazon works with any eCommerce platform. Unlike Northbeam, you don't need a data team to interpret results. Fractional attribution that shows true incrementality — not platform-reported ROAS that inflates your numbers by 40%.

Attribution Model Accuracy
True Incremental Attribution96%
Dark Social Coverage89%
Platform-Agnostic
02

Head-to-Head

Feature Horrazon Triple Whale Northbeam
Multi-Touch Attribution ✓ ✓ ✓
Platform Agnostic ✓ – ✓
Business Automation ✓ – –
AI Budget Reallocation ✓ – –
Media Mix Modeling ✓ – ✓
Creative Intelligence ✓ ✓ –
Starting Price $99/mo $129/mo $1,000/mo
Best Value
03

Automation That Runs Your Ads on Autopilot

No other attribution tool automates what happens next. Horrazon turns insights into actions — automatically.

1
CPA crosses $45 on TikTok campaign
↓
2
AI pauses ad, notifies via Slack
↓
3
Budget reallocated to Meta winner
↓
4
Weekly report auto-sent to team
Always-On AI
04

Enterprise Depth. Growth-Stage Pricing.

Northbeam starts at $1,000/month and requires a dedicated data team. Triple Whale limits you to Shopify. Horrazon gives you fractional attribution, MMM, creative analytics, and full automation — from $99/month, scaling with your ad spend. No data analysts required.

$99
Starting/mo
10×
Cheaper than Northbeam
Any
eCommerce platform
SMB to Enterprise
How It Works

From raw ad data
to revenue clarity in minutes.

01

Connect Your Channels & Store

One-click OAuth integrations with Meta, Google, TikTok, Snapchat, Klaviyo, Shopify, WooCommerce and 200+ more. Server-side pixel installed in under 10 minutes. No developer required.

02

AI Maps Every Customer Journey

Our attribution engine stitches together every touchpoint — from first ad impression to final purchase — across devices and sessions. No more platform-reported ROAS silos.

03

Get AI-Ranked Recommendations

Horrazon's AI surfaces the highest-leverage actions: which creatives to scale, which channels are over-funded, which audiences are saturated — ranked by projected revenue impact.

04

Automate & Compound Your Growth

Build automation rules that execute your strategy 24/7. Pause, shift budgets, trigger emails, alert your team — all without lifting a finger. Your competitors are still doing this manually.

Attribution Analysis Live
Revenue Attribution Waterfall
Meta Ads
$142K
0.49
Google
$98K
0.34
TikTok
$47K
0.17
3.6x
Blended ROAS
$287K
Total Revenue
↑37%
vs Baseline
Horrazon AI Budget Recommendation

Shift $12K from TikTok to Meta Lookalike 2%. Based on MMM analysis, this reallocation is projected to increase monthly revenue by +$43K with 84% confidence.

200+ Integrations

Plug in your entire stack.

Native connections with every major ad platform, eCommerce store, email tool, and data warehouse. One-click OAuth setup. No developers, no CSV exports.

📘
Meta Ads
Paid Social
🔵
Google Ads
Search & Display
🎵
TikTok Ads
Paid Social
🛍️
Shopify
eCommerce
🟢
Klaviyo
Email & SMS
👻
Snapchat
Paid Social
▶
YouTube Ads
Video
🛒
WooCommerce
eCommerce
📊
GA4
Analytics
📌
Pinterest Ads
Paid Social
💬
Attentive
SMS Marketing
🏪
BigCommerce
eCommerce

+ Postscript, Gorgias, ReCharge, Yotpo, Amazon Ads, LinkedIn Ads, Bing Ads, Triple Pixel import, Slack, and 180 more →

Customer Stories

Brands scaling faster
with Horrazon.

★★★★★

"We switched from Triple Whale and the difference was immediate. Horrazon caught that our Meta ROAS was inflated by 38% due to view-through overcounting. We reallocated $20K/month and saw real ROAS jump from 2.1x to 3.8x."

RK
Rohan Kapoor
CMO, Dharma Skincare
+81%
ROAS Lift
★★★★★

"As an agency managing 14 DTC brands, we needed something platform-agnostic and powerful. Horrazon handles Shopify, WooCommerce, and custom builds in one dashboard. The automation workflows alone save my team 20+ hours per week."

AL
Anika Lindqvist
Founder, Ascend Growth Agency
20h/wk
Time Saved
★★★★★

"We evaluated Northbeam at $14K/year. Horrazon gave us the same MMM depth and fractional attribution for a fraction of the price. The AI budget optimizer literally paid for itself in the first week by identifying our TikTok waste."

DM
Daniel Martinez
Head of Growth, Volta Athletics
10×
ROI on Tool
Built to Win — Traction & Momentum
340%
ARR Growth — Year over Year
96%
Gross Revenue Retention
$3.8B
Ad Spend Under Management

"The marketing attribution space is being disrupted. Post-cookie tracking requires AI-native tooling, and Horrazon is one of the few platforms built for this new reality — with automation depth that neither Triple Whale nor Northbeam offers." — Investor Update, Q1 2026

Simple Pricing

Scales with
your ad spend.

No GMV percentage fees. No hidden overages. Pay a flat monthly rate based on your ad spend volume — not your success.

Starter
$99/month
Up to $500K ad spend/mo

For growing DTC brands who need accurate attribution beyond platform-reported numbers.

  • ✓Multi-touch attribution (7 models)
  • ✓3 ad channels connected
  • ✓Server-side pixel tracking
  • ✓Creative analytics dashboard
  • ✓Basic automation (5 rules)
  • –Media Mix Modeling
  • –AI Budget Optimizer
Get Started Free
Most Popular
Growth
$299/month
Up to $2M ad spend/mo

For scaling brands that need full attribution intelligence, MMM, and automation to outgrow competitors.

  • ✓Everything in Starter
  • ✓Unlimited channels
  • ✓Media Mix Modeling (MMM)
  • ✓AI Budget Optimizer
  • ✓Unlimited automation rules
  • ✓Competitor benchmarking
  • –White-label reports
Start 14-Day Free Trial →
Enterprise
Custom
$2M+ ad spend/mo · Agencies

For enterprise brands and agencies needing custom limits, white-labelling, dedicated support, and SLAs.

  • ✓Everything in Growth
  • ✓Unlimited ad spend volume
  • ✓White-label dashboard & reports
  • ✓Multi-brand / agency workspace
  • ✓Dedicated CSM + onboarding
  • ✓Custom SLA & uptime guarantee
  • ✓Priority API + data warehouse sync
Contact Sales →

See exactly where your ad dollars go.

Join 12,000+ brands using Horrazon to eliminate wasted spend, automate their ad operations, and grow with confidence. Your competitors already know what you don't.

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